Some organisations are championing inclusive marketing to create a sense of acceptance, belonging, empowerment, equality, and respect among diverse consumer groups.
The connection of the bushfire disaster with climate change is increasing scrutiny of celebrities and their endorsements, just ask Roger Federer.
Followers abandoned vlogger James Charles in their millions after a public spat, but it's not necessarily all bad for business.
Celebrity endorsements can be a powerful marketing tool, but can also spectacularly backfire. The damage can, however, be limited through the right kind of facial expression.
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