Pricing and promotions continue to be an influential factor in consumer spending behaviour, but there’s a fast-growing segment of values-driven shoppers.
The cost-of-living crisis is fuelling a surge in shoplifting, and a majority of younger consumers see it as “a little” to “completely” justifiable, a new retail study has found.
How far are Australians on the sustainability journey, and what are their attitudes and behaviours when it comes to engaging in sustainable practices and consumption?
BNPL is now the second-most common form of consumer credit used by young Australians – except technically it’s not credit.
Wasting food feeds climate change, but relatively small changes can make a big difference. Here are six to try,
On “What Happens Next?”, host Dr Susan Carland talks to a campaigner who forced a major supermarket to reconsider sustainability, and discovers how marketing research can help organisations do it better.
Celebrity endorsements can be a powerful marketing tool, but can also spectacularly backfire. The damage can, however, be limited through the right kind of facial expression.
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