Heard the one about the Scottish physiotherapist wearing a vulva suit? It’s spawned an international collaboration examining the effectiveness of humour in serious health messaging.
Many people haven't even heard of it, but vaginismus is extremely common, and it can have a huge impact on women, their partners and relationships.
To have a chance of making a positive impact on how adult women feel about their genital appearance, we have to reach them as adolescents.
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