Pricing and promotions continue to be an influential factor in consumer spending behaviour, but there’s a fast-growing segment of values-driven shoppers.
Despite the cost-of-living crisis, Australians are embracing the Christmas spirit, with plans to buy more gifts for friends, and increase the amount they spend.
How far are Australians on the sustainability journey, and what are their attitudes and behaviours when it comes to engaging in sustainable practices and consumption?
Australians are buying less but spending more in some categories, despite being more focused on lower-priced brands and conscious shopping.
A quick sustainability guide to help you be a little bit greener this year.
On “What Happens Next?”, host Dr Susan Carland talks to a campaigner who forced a major supermarket to reconsider sustainability, and discovers how marketing research can help organisations do it better.
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