Econometric modelling in the retail domain
Satheesh's primary research area is econometric modelling, with a specific focus on the retailing domain (private-label brands, store traffic, retail competition, healthy consumption, nutrition labelling, online reviews) and macro-level factors influencing consumer behaviour (globalisation, recession, socio-economic environment). His dissertation seeks to investigate consumers' value-seeking tendency in supermarkets through private label-brands.
Satheesh Seenivasan's Articles
Seeing stars in the food ratings game
As governments around the world try to curtail the global obesity crisis, do Australia’s Health Star ratings encourage people to choose healthy options?