Core expertise
Econometric modelling in the retail domain
Biography
Satheesh's primary research area is econometric modelling, with a specific focus on the retailing domain (private-label brands, store traffic, retail competition, healthy consumption, nutrition labelling, online reviews) and macro-level factors influencing consumer behaviour (globalisation, recession, socio-economic environment). His dissertation seeks to investigate consumers' value-seeking tendency in supermarkets through private label-brands.
