Managing Director, Australian Consumer and Retail Studies, Monash Business School
Rebecca's research expertise areas involve consumer brand relationships, consumer engagement, consumer activism and brand strategy. She has more than 15 years’ experience in senior management, insights, strategy and consulting roles at blue-chip FMCGs gained before launching her academic career, and has worked in conjunction with most major retail groups across Australia, New Zealand, US and the UK.
Rebecca Dare's Articles
When love lies bleeding
The gruesome origins of Valentine's Day are a far cry from today's rampant commercialism that's now facing a growing backlash.