Paolo de Leon

Senior Research Consultant, Australian Consumer and Retail Studies, Monash Business School, Monash University paolo.deleon@monash.edu

Core expertise

Retail research

Biography

Bio: Paolo is a senior research consultant in the Australian Consumer and Retail Studies (ACRS) research unit, at Monash Business School’s Department of Marketing. He’s experienced with both qualitative and quantitative research methodologies.At ACRS, Paolo has applied his diverse research skills and breadth of marketing knowledge in delivering thought leadership, and customer experience. He’s also worked on tracking projects for a wide range of industries, including retail, automotive, and property management.

articles

Close up consumer thief's hands putting the new gadget in pocket in the store

Loss, stock, and retail theft

The cost-of-living crisis is fuelling a surge in shoplifting, and a majority of younger consumers see it as “a little” to “completely” justifiable, a new retail study has found.

Business

Cost-of-living squeeze: How Australians are changing their spending habits

Australians are buying less but spending more in some categories, despite being more focused on lower-priced brands and conscious shopping.

Business

Close-up of blue baubles on a Christmas tree in a department store

Time flies: Wrapping up this year’s Christmas retail trends

Research shoes Australians are embracing their first lockdown-free festive season since 2019.

Business