Jasmina is Associate Professor of Marketing in the Monash Business School. Prior to her academic career, Jasmina worked in the advertising industry with several internationally recognised brands, including L'Oreal and Pfizer. Her current research interests focus on the influence of facial-feature characteristics on spokesperson effectiveness and the design of brand elements (logos, brand names, and packaging).
Jasmina Ilicic's Articles
Fires and celebrity faultlines
The connection of the bushfire disaster with climate change is increasing scrutiny of celebrities and their endorsements, just ask Roger Federer.
The look that can sell – and save – a brand
Celebrity endorsements can be a powerful marketing tool, but can also spectacularly backfire. The damage can, however, be limited through the right kind of facial expression.