Green or Sustainable Consumption
Hean is a firm believer in balancing research and teaching excellence. His current research examines consumer psychology in the contexts of services marketing, sustainable marketing and healthcare marketing, with a secondary interest in doing business in China.
Hean has also written articles for Impact by Monash Business School as well as appearing in their Thought Capital podcast.
Hean Tat Keh's Articles
The temptation of Christmas
Nostalgia plays a leading role in determining what – and how much – we eat over the festive season.