Eugene’s research interests are primarily in financial decision-making and political marketing. His emphasis is on understanding the antecedents of financial risk-taking. As such, his research encompasses the study of investment behaviour, gambling, and even consumer risk-taking such as the choice of counterfeit consumer goods and non-brand name products. Eugene also conducts research into understanding the psychology of political ideology and how it can influence consumption behaviours. He has consulted for organisations both in Australia and in the United States, including Heritage Bank, Sumo Salad, the US Department of State, and the Bill & Melinda Gates Foundation.
Eugene Chan's Articles
Mind over maggot
Anyone for rotten shark? Fried tarantula? When it comes to food choices, one person's disgusting is another's delicacy.