The politics of popular culture
Andy's research focuses on media audiences, media users, the politics of popular culture and mediatisation. It's informed by British and American cultural studies and the North American mass communication tradition. He uses ethnography, cultivation analysis, quantitative survey research, content analysis and online thematic discourse analysis, guided by grounded theory. He's the author of the books Youth and Media; Investigating Audiences; Understanding Audiences; and Exploring Media Research: Theories, Practice, and Purpose.
Andy Ruddock's Articles
TV and sympathy
Scott Morrison’s willingness to be vulnerable and show empathy during the COVID-19 crisis may well be vital to maintaining public trust and goodwill.
Give me your complete attention
We should be worried less about the violence in games such as Fortnite than commercial media's monopolisation of social life and thought.