Core expertise
Media audiences
The politics of popular culture
Mediatisation
Biography
Andy's research focuses on media audiences, media users, the politics of popular culture and mediatisation. It's informed by British and American cultural studies and the North American mass communication tradition. He uses ethnography, cultivation analysis, quantitative survey research, content analysis and online thematic discourse analysis, guided by grounded theory. He's the author of the books Youth and Media; Investigating Audiences; Understanding Audiences; and Exploring Media Research: Theories, Practice, and Purpose.
