Business-to-business relations (franchising, buyer-supplier, alliances)
Professor Mani’s research interest is broadly in the area of marketing strategy. Within this, she focuses on two main areas: inter-firm relations and sales management. She is an empirical modeler and applies advanced econometric methods including endogeneity correction to regression-based analysis and is proficient in working with big data. She brings a global perspective to both her research and teaching, having account management experience in advertising in India.