Jennifer Macklin

Senior Research Officer, BehaviourWorks Australia, Monash University Jennifer.Macklin@monash.edu

Biography

Jennifer has more than 15 years’ experience in applied behaviour change and social research to develop effective policies and programs for household, organisational and system-wide change towards more circular futures. She has a particular passion for circular economy, with unique and unmatched expertise in understanding the application of behavioural insights to resource efficiency, waste prevention, recycling behaviours and circular business models.

articles

A large pile of clothes, with a white background

Sustainable shopping: We’re asking the wrong question

The debate about online shopping versus in-store misses the point by creating a false dichotomy – what matters more is how much you buy, from whom, where the product is made, and what it’s made from.

Sustainability

A large plastic rubbish bin overflowing with garbage and discarded Christmas paper lights bows.

Minimising waste this holiday season

As we near the end of the year, we need to remain conscientious about our environmental impact and become informed consumers.

Sustainability