Harmen’s research focuses on consumer decision-making behaviour in retail and related services contexts, often using experimental and/or modelling methods. He has conducted numerous studies in marketing and retail, housing and real estate, recreation and tourism, and transportation. His projects are either academic or for business and public policy clients. Harmen is Head of the Department of Marketing and teaches consumer behaviour and research methods at postgraduate levels.
Harmen Oppewal's Articles
The online tricks that make you buy, buy, buy
Telling people that stocks are low on popular brands triggers purchase impulse.
Retailers brace for Amazon shop shock
The online shopping giant's arrival in Australia is seen by many as the greatest retail disruption to happen in years.