Core expertise
Consumer behaviour
Decision making
Retail marketing
Tourism marketing
Choice modelling
Retail location
Biography
Harmen’s research focuses on consumer decision-making behaviour in retail and related services contexts, often using experimental and/or modelling methods. He has conducted numerous studies in marketing and retail, housing and real estate, recreation and tourism, and transportation. His projects are either academic or for business and public policy clients. Harmen is Head of the Department of Marketing and teaches consumer behaviour and research methods at postgraduate levels.
