Eloise a senior research consultant and research fellow in the ACRS research unit, in Monash Business School's Department of Marketing. Eloise holds a PhD in the social sciences from Monash. Eloise has worked across the commercial and government research sectors. She's experienced with both qualitative and quantitative research methodologies, and her research interests span areas including customer experience and satisfaction, brand image, ad testing, and campaign and communication evaluation.Read more about Eloise Zoppos's research
Eloise Zoppos's Articles
Understanding the modern consumer
There's a fundamental shift occurring in consumer behaviour, from conspicuous consumption to conscious consumption.
Brick-bait: tricks of the traders
Traditional retailers want to lure you back with a shopping experience that online stores just can't provide.